You may not know much about the uses of podcasts, but they are a popular social media tool. When one thinks about podcasts, you probably compare it to radio and think there isn’t much of a difference between the two, but there’s more to it than one would think. Podcasts are radio-styled and can be downloaded from the Internet onto the computer desktop.
So, podcasts are like radio shows and Internet audio? Not exactly. Unlike radio shows, podcasts can be listened to anytime and anywhere. The user controls when and how they listen to their preferred streamed show. You don’t have to worry about tuning in at a particular time or downloading several files from a website.
Podcast are sometimes a better choice than video when reaching out to your audiences. Audio is great for your intended audiences because people don’t always have the time to sit and watch a video. They often require a 100 percent of your attention and that’s not always feasible. With podcasts, you can listen and multi-task while driving your car, walking on the treadmill or doing laundry.
Another advantage to podcasts is that anyone can create one. Compared to video, podcasts are easy to make and cost almost nothing to make. People are free to create their own syndicated radio shows and reach potential listeners. This allows them to share their passion and knowledge about a particular issue or topic of interest. However, podcasts aren’t just for individuals. Even companies are increasingly using them to educate consumers on their products or services, e-learning, and off-site training for their staff and employees.
Before class, I didn’t realize podcasts were so useful and essential to an organization. I think it gives an edge and they are great way to spread your ideas and develop your brand. And if you are interested in tapping into a new audience, or keep an existing one, starting a podcast is a good idea.
What do you think about podcasts? Would consider creating one for your organization?
Listen up class: this will provide you with adequate information on how to create content for the social media world. As a PR senior, I am concerned with creating the perfect content for my future employer. I want to stand out as an entry level professional and do my best to impress with my knowledge of social media content.
- Think big- The infographic from Lindon East suggests giving yourself some time and space to relax and let the ideas flow. Big ideas come from things that inspire you. Inspiration comes from everywhere—news stories, social media sites, podcasts, etc. When all else fails, write.
- Get the point across- This is probably my favorite part of creating social media content. Think about how you will communicate with your audiences. PR messages can come in the form of tweets, photos, blogs, podcasts, and videos just to name a few.
- Find your target audience- This is the most important step to creating great content. For PR it’s important to think about who you can get to act or behave a certain way, or who you can persuade to take on a particular action. Also note, you can’t be everything to everyone, so choose a niche or segment to focus on.
- Plan, plan, and plan some more- Once you’ve completed your research it’s time to plan. Determine how you will get your message out, what the structure of the plan will be, and the style of the message.
- Get the word out- Finally, it’s time create some buzz. Think about where your message will be seen; it could be filmed, uploaded online, or published.
Do you agree with these steps? If not, why?