When we first think of newsletters and brochures we may think of them as something we no longer use because social media online content has replaced them. But that stigma couldn’t be further from the truth.
In fact, this week we learned in PR Communications that newsletters are still a great marketing tool among internal and external audiences. Newsletters are sources that provide audiences with information about what an organization is doing.
Newsletters are especially important for internal audiences. Its purposes are to inform employees what is going on, what will happen in the future and even industry trends. Most employees enjoy reading current events and happenings with the company because it keeps them in the loop. Employees dislike being left out and forgotten when it comes to company information, so it’s important to let everyone know what is going on weekly or whenever new information is available.
Another reason newsletters are popular with organizations and its employees is that some people aren’t online. Some aren’t interested or don’t know how to get on the Web and look up their company. When an organization covers all its bases, employees are more satisfied with their work.
It’s also a smart idea for organizations to have a newsletter because they never know who will pick it up and read it. From a nonprofit stand point this is an excellent way to gain interest in the company’s cause. When an external audience picks up a newsletter, they get an insight of what that organization is like and what they stand for.
Newsletters serve as a valuable tool to communicate with different types of audiences and will continue to be a popular way for organizations to connect with publics. Newsletters aren’t dead; they just aren’t recognized enough for what they can accomplish for an organization.
Do you think organizations and companies should continue putting out newsletters? Or do you think they should only have an E-newsletter?